Tag Archives: Google

How To Get Your Website Noticed

How to get your Website noticed.

If you were to ask this question to a lot of experts they would probably say get good SEO (Search Engine Optimisation). Well they are not wrong but I would also add you need to increase your visibility which is far more broad reaching than just SEO for your website. So lets have a look at what I mean by broadening your visibility on the web, leaving the subject of traditional SEO until last.

How do you increase visibility on the web?

Well to get your website noticed you need to create interest and this comes in many forms.

Get noticed on the web

Its not all about SEO

Social Media

There are loads of social media websites (facebook, twitter, pinterest, linkdin etc etc.)  but before you go and sign up to them all just take a minute to think about it.  Your website is possible aimed at certain interest groups, these might be targeted by age and location as well as interests. Have a think about what type of social media tool your customers may use (example teens probably like snapchat – older customers probably have never heard of it!), use the same tools as your customers. Use tools that you can target your audience (facebook campaigns and twitter advanced search are pretty good at this). Don’t overdo signing up to all social media sites, you just wont keep up to them all,  instead pick 2 or 3 and make sure you keep active on them.

Google+

This one gets a special mention even though it is technically a social media site, it is also a very important social media site as it helps your visibility on search! Once you have a Google+ account consider setting up a Google my Business account, get this verified and make sure you get a 100% complete profile.  Google takes this information and populates Google Local searches with it (opening hours, telephone numbers, website address etc.) plus once you get your head around it, it isn’t as bad as some people might say, and it has some pretty great tools!

Google+ profile information search results

Screenshot of how Google picks up information from your Google+ page

Blogs

Blog about a subject that you are an expert in and then share a link to it from the social media account you have just set up! The idea here is that people will like what you are writing and want to share it. This is sometimes known as citations, people saying check this great blog out by you.  Consider adding a blog into your website, wordpress can usually be embedded quite easily particularly if your website has cpanel.

SEO

Well this is the big one, it’s all about getting things right on your website. The easiest way to understand SEO is to think what you would like to see from a website. The answer is probably content rich, good advice that can be trusted.  My big tip here is Google likes honesty, it likes to know it can trust your website for good content and a current information. So don’t start thinking about how to trick Google (you will get into their bad books) think instead how you can prove to them that you are a good website that can be trusted.  Keep it honest, interesting and keep it up to date

Simplicity

Simple URL’s (keep them short and only use keywords). Make sure the URL describes in one word (or two) what your page is about.  If you are using two words separate the words with’-‘ Make the navigation buttons and menu buttons big enough to see and select. Add relevant ‘titles’ to your content to explain the following paragraphs. Keep the content useful and concise and add links to other articles that maybe of use. Add good quality images, use description and meta- tags to describe them. Make sure it can easily be used on all viewing devices

Honesty

Don’t copy someone else’s work, keep it unique and good quality. Don’t try to trick google by getting other sites to add links to your website from poor quality websites. Allow comments and respond (even to bad comments). Show your real, demonstrate by showing videos and photos of you and your business. Encourage customers to leave feedback on quality review sites(google+, tripadvisor etc. ) and keep being interactive on your website and social media.

Directory Links

If you needed a business in the area where would you search?  Probably some sort of directory, get your business added to the good quality ones (Yell, Thompson, Scoot, etc.) often these sites will add links to your website, make sure the directory has a good ranking. Don’t ever be tempted to subscribe to bulk link websites (those that sell 1000 ‘quality website links for £5). they are tosh and can damage your rankings!

For more information and help on improving the visibility of your website call Mick on 07738 255499 or visit http://mickkenyon.com/seo.html

 

Google Local Searches

Google added a new algorithm to the UK search engines in December 2014 they called it Google Pigeon, this has a massive impact on Google Local Searches.

What are Google Local Searches?

Google Local searches are when someone searches for something location based (geographical searches), so for instance you might type ‘Cafes in Manchester’, this will then return the results based on Manchester + Cafes.  Another local search is now available using generic searches on mobile devices, you now only need to type ‘cafes’ and if you don’t specify an area Google will use your current location to return the cafes in the area you are currently at. Google say that ‘as many as 1 in 3 searches are now location based’, so it makes sense to get your ‘local searches’ in order.

Google Local Search Results Manchester cafes

Google search for Cafes Manchester are displayed in the 7 panel and maps

What is Google Pigeon

Google pigeon is an algorithm that ranks websites for local factors, those sites that are ‘Pigeon’ friendly are more likely to be show in search results that are location based. These results may be returned in search result panels, the top 7 search panel or on Google maps as pins.

The Google Pigeon is Evolving

The pigeon is evolving, Google are tweaking the algorithm all the time, a recent addition is now to show price range on results when a search for accommodation is performed as in the example below for a search ‘Hawes Accommodation’. The price  feeds from accommodation booking sites e.g booking.com, laterooms.com and is shown under the web address. This allows ‘searchers’ to click on the link and directly book via the agency.

Accommodation search showing prices

Search performed for accommodation in Hawes now shows the price range.

How to improve your Google Local Search ranking

There are lots of things you should do, but probably the most important start is to get your Google+ page complete. Google bases a lot of its results on what it finds on your Google+ page, opening hours, telephone number, address and more.  The other thing is to get a good website that operates well across all devices whether it be Desktop, tablet or mobile. Another good tip is to get listed on key business directories (making sure you are consistent in the information you add)

There is obviously a lot more you can do to improve your chances on getting shown on Google Searches, there are no guarantees but you can certainly increase your chances of getting ranked.

Please feel free to drop me a line or give me a call to have a chat.