Google+ The Marketeer
Is Google+ the best marketeer? It certainly can feel like it is your businesses best friend if you get it well optimised, it can increase visibility, give driving directions and help customers contact you ultimately increasing more sales.
Case Study
I recently optimised a clients Google+ page to make it visible on local business. This increased the visibility of the business in search queries and helped customers find the business via a number of tools increasing the customers user experience.
Measurable
With Google insights any changes made to your visibility and customer interaction on the Google platforms can be measured.
The overview gives a quick view of your visibility performance over the last 30 days
You can see much more detail by clicking on the ‘view insights’.
Search Views
The date range can be changed as required from 7 days, 30 days, 90 days or all time. This shows the number of impressions returned on the Google searches, Maps and mobile.
Clicks
This is broken down into some really useful sub categories including;
- Driving directions – This is the number of clicks in Google Searches and Google maps for driving directions to your business, in the above infographic you can see 259 people have clicked for directions to the business.
- Clicks on Website – This is actual clicks on to the website from Google platforms of Searches and Maps (excludes things like direct clicks, searches on Bing, Yahoo etc.), 1360 direct clicks from Google are shown in the infographics.
- Phone calls – This is the number of clicks on the phone number from Google Searches, Maps and Mobile – you can see that 83 phone calls were made from Google search. These can also be shown by the day of the week etc within the insights.
Search Results
When you type the name of a business into search engines (without the .co.uk or .com) it returns a snippet of information on the right hand side of the page about your business this is fed from Google+.
One final word, don’t panic if you don’t have too many followers on Google+, the UK have been pretty slow to embrace Google+, this will come in slower time. The main importance is getting the Google My Business pages optimised, this will feed the search results with your business. To get your pages optimised call Mick Kenyon on 07738 255499
More information on Google insights.
Hello Mick,
I agree, Local SEO is one of the best ways for small business owners to generate a massive amount of online exposure in Google’s local search results, it’s a shame that most business owners don’t fully understand the importance of this.
It’s also good to know that over 50% of all online searches are on mobile, so it’s very important that websites are fully responsive to all devices, especially when ranking in the local search results, as the amount of people searching for local businesses online is rapidly increasing, which offers a massive opportunity for small businesses to grow quickly.
Pay per click for local based search is so expensive on Adwords, that it can sometimes be out of reach to some businesses. Clicks for a couple of my own businesses have been between £4 to £6, and if you have trouble converting visitors into clients, then you are literally flushing money down the drain.
Getting people to your website is one thing, but converting them into customers is another, and having your website listed on the first page of Google, without having to pay for clicks, gives businesses the chance to improve conversions, without wasting their advertising budgets before seeing an ROI.
All the best,
Aden Clark.