Website design for accommodation in the Lake District.
Make sure photos show your accommodation rather than stock photography to build up customer confidence
To maximise your booking potential of an accommodation website you will need a great looking website with secure on-line booking. Being in the Lake District you will also need an eye catching website design with great photographs tailored to your accommodation whether it be self catering, bed and breakfast, guesthouse, hotel or a country inn. Accommodation websites should be strong on their visual element, they should show the beauty and what the Lake District has to offer along with the features you accommodation offers. A tip here is to target your type of customer, are your main core of customers sightseers, active couples, families etc? Tailor the feel and the look of your web site to the customers you attract, this will also help on SEO.
Mick Kenyon website design and photography for the complete website design package tailored to your accommodation business .. tel 07738 255499 for your your Free no obligation quote.
Websites now need to be mobile friendly, this is particularly important for accommodation web sites as research and many bookings are made direct from smart phones. Since 21 April 2015 Google changed the ranking system and so mobile friendly websites now fair a lot better in showing up on search results if they adhere to the Google mobile friendly guidelines. There are hundreds if not thousands of accommodation websites in the Lake District so any advantage should be exploited. You can check on whether a web site is mobile friendly here
Getting your Accommodation Website Discovered
Great SEO is the next step to get your web site noticed, with so much competition in the lake district you need to box clever. If you target just accommodation you are competing with lots of other lake district accommodation sites so you are more likely to have success by targeting specific customer groups. e.g ‘fishing holidays in the lake district’ will be easier to get higher search rankings than ‘lake district holidays’.
Once the customer has discovered your accommodation website you literally have seconds to make an impression or the customer or they will leave and look elsewhere. Photographs sell the dream to your customers and build confidence, try to avoid stock photography as these can reduce the customer confidence. Photographs on your website are one of your biggest asset to enticing customers to book with you, make them relevant to your type of customer and accommodation. Photographs should be of your property and your local area in the Lake District. The other big ‘must’ is on-line booking, people like to see availability immediately and expect to be able to book immediately.
Include photographs of bedrooms
Photography tips for Accommodation Web Sites
Self catering accommodation should show the facilities at there best, if you have a fire or log burning stove this should be lit when photographs are taken. Beds should be made and tables set. Its always a nice touch to add flowers and a bottle of wine. Photographs should be well focused, shallow depth of field can be used on features to make them stand out. If possible avoid using flash, this can be achieved using the manual settings (try using bracketed exposures), if flash is used diffuse it to stop flares in the picture to give natural light feeling.
Guesthouses and B&Bs should have pictures of the rooms well laid out, fresh clean towels should be present on the bed and add a splash of colour to the rooms such as flowers and vibrant art. Avoid pictures of the loo unless it is extra special, it’s better to have a hint, maybe an ensuite sign.
Hotels should show the room and the best features from around the hotel, such as the bar area, restaurants and leisure facilities. Add to these photographs of art etc.
You should also add photos to the website aimed at your type of clientele, for the active types you may include photos of walking boots, mountain bikes etc. if it is aimed at romantic breaks photos of roses and wine bottles and for families include teddies, and kid friendly features.
For a website tailored to your requirements including photography and on-line booking contact Mick Kenyon on 07738 255499.