How to Blog– To create that perfect blog firstly the content should be unique and interesting and you will need a photo or two to help.  But thats only the start, you will want to layout the page so people searching on the internet can also find the subject you are writing the blog about. So in this example, I am using the term or phrase ‘How to Blog’  to show you ‘how to blog’!

How to Blog

Include an infographic or image in your blog

How to Blog

The page name also known as the URL needs to include the subject so an example might be :
“” words should be separated using hyphens ‘-‘. There is a great article by Moz here on URL’s

# You will also want to use the ‘H tags” these are headline tags and can be used as you would titles in a book  H1, H2, H3, H4, H5 and H6 tags. The chapter-title is a H1 tag. All the subchapters have an H2 tag. If these subchapters have another sub-area then this would be marked up with an H3 tag and so on. you define a H tags in HTML by adding <h1>How To Blog</h1> Please don’t feel you have to use all the H tags, but a minimum should be at least 1 x H1 tag and 1x H2 tag. more information can be found here on H -tags
# The next thing is to do is ensure that the phrase you are blogging about is included in the first sentence of your blog.
# I like to add a photograph or infographic after the first paragraph, search engines can’t read photographs so you need to tell them about the photograph. When adding photos, name the photograph something that is meaningful ( e.g in my case ‘blog’) make sure you also add an ‘alt tag’, you might want to use your blog title as the Alt tag. If you can, also add the description fields into the metadata of the photograph or infographic.

Blog photo metadata

This shows a wordpress illustration for showing how to add the metadata to your blog images

Before your publish your blog also add a meta-description, this is what the search engines will display next to a link to your post on search engine result pages. Make it descriptive about your post in less than 156 characters.

Once published don’t forget to shout about it, use social media to link to your posts, facebook, Google+ and twitter are all good for doing this.

Blog Page Layout Example

Ideally get the key phrase into your blog about six times. Try not to repeat it much more than this as it might be deemed as ‘keyword stuffing’, and this usually results in a less well optimised page.  The post should have a minimum of about 300 words, and not much more than 500 words. It is also a good idea to reference other sources of information and include links to trustworthy sources of information websites.

The perfectly search engine optimised page for ‘How to Blog’ might look like

Page URL =
Page title =  How to Blog – Mick Kenyon
H1 tag  = How to Blog

H1 = How to blog ________________________________________________________________________________________________________________________________ how to blog. _______________________________________________________________________________________________________________________________________________ blog ___________________________________________________________________________________________________________________________how to blog.
IMAGE name = “how-to-blog.jpeg

____________________________ blog _____________________________________ how to blog _____________________________________

H2 = Blog Page Layout

_______________________ blog page layout ________________________________________________ blog___________________page layout ________________________________

Image name  = ‘Page Layout’

______________________blog page layout

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